BOT — Baked On Time
BOT is an AI-powered operations and sales platform for custom cake businesses. We turn informal customer ideas into production-ready designs, automated quotes, ingredient plans, and a live fulfillment dashboard — compressing hours of manual back-and-forth into seconds.
Core Atomic Units: Idea → AI Design → Quote → Booking → Production Timeline → Ingredient Batch Plan → Delivery Status.
Initial MVP Live: Public waitlist capture + Supabase backend. Next milestone: closed beta with 15 bakers to validate design fidelity + quoting accuracy.
The Manual Bottleneck
- Custom orders start as scattered DMs, emails, screenshots.
- Quoting requires manual ingredient estimation + tier sizing.
- Scheduling multi-day prep is tracked in notebooks or spreadsheets.
- Design inspiration rarely matches operational constraints (size, supports, timing).
- Lost revenue: slow response time → customer churn to generic bakeries.
Instant From Inquiry to Production
AI Design Engine
Generates high-quality cake mockups in the baker’s own style (trained on portfolio photos).
Smart Quoting
Dynamic pricing using size, tiers, support requirements, premium ingredient multipliers.
Baker Dashboard
Live prep timeline, batchable ingredient list, status bars for multi-day tasks (bakes, fillings, decor).
Customer Experience
Fast branded PDF or link: design + quote + payment button within minutes.
Target & Expansion
- Beachhead: Independent custom cake studios (US & Canada) ~35–40K businesses.
- Serviceable Initial: 8–10K digitally active bakers with Instagram storefront presence.
- Expansion: Wedding specialty bakeries → pastry artists → boutique dessert studios.
- Future Horizontal: Floral arrangements, event charcuterie boards, custom confectionery.
Revenue Streams
- SaaS Subscription: $59 / $129 tiers (solo vs studio) — design volume + batch tools.
- Transaction Add-On: 1.5% success fee on processed bookings (Stripe).
- Design Credits: Additional AI style retraining / seasonal template packs.
- Marketplace (Phase 3): Upsell premium supports, stands, decor materials.
Year 2 Target: 1,500 paying baker accounts @ blended ARPU $72 → ~$1.3M ARR + transaction layer.
Milestones
| Quarter | Focus | KPIs |
|---|---|---|
| Q1 | Closed beta (design + quoting) | 15 bakers • NPS > 40 • <10% quote error |
| Q2 | Dashboard + batch planner | Avg 4.5 designs/order • 70% conversion |
| Q3 | Payments + timelines | $40K GMV • 300 active bakers |
| Q4 | Marketplace pilot | 5 vendor partnerships • $8K monthly add-on |
Architecture Snapshot
- Frontend: Static HTML/CSS/JS (GitHub Pages) → ultra low overhead.
- Backend: Supabase (Postgres + Auth + Edge Functions) for waitlist + analytics.
- AI Layer (Upcoming): Fine-tuned image generation using baker portfolio embeddings.
- Scheduling Engine: Task graph for multi-day dependencies (bake → cool → fill → stack → decorate).
- Scalability: Stateless Edge Functions for rapid vertical feature iteration.
Acquisition Strategy
- Instagram DM audit + personalized design mockup offer.
- Partnership with cake supply distributors for co-marketing.
- Micro-influencer showcase: side-by-side manual vs BOT workflow.
- Referral credit: free design pack for inviting peers.
- Webinars: "Design to Delivery: Compressing 3 Days of Work."
Differentiation
- Generic POS / bakery suites: Focus on inventory + invoices; lack creative workflow.
- Canva / design tools: Do not connect mockups to quoting or ingredient plans.
- AI art apps: Ignore structural feasibility + tier sizing constraints.
- Our moat: Closed loop between inspirational input and production execution.
Model Snapshot
- Yr1: Validate design engine + gather production data for planner accuracy.
- Yr2: Scale subscription base; unlock marketplace supply partnerships.
- Yr3: 5,000 baker accounts; 30% attach rate marketplace; 15% international.
(Detailed assumptions in Business Plan document.)
Founding & Capital
- Founding Duo: Baking domain + product/engineering pairing.
- Use of Funds (Pre-Seed $450K): AI model training (design realism), part-time ML engineer, early marketing ops, runway 14 months.
- Exit Paths: Vertical SaaS roll-up, foodservice workflow platforms, creative commerce aggregators.